Who is this masterclass for?

This program is designed specifically for interior designers - whether you’re just starting your business or looking to refine your systems to scale. If you want to attract clients, run projects smoothly, market to your target audience, and feel confident in your process, this masterclass is for you.

You’ll learn how to: • Attract and book your dream clients consistently • Streamline communication with clients, teams, and vendors • Implement proven systems that keep your business running smoothly • Confidently set boundaries and manage expectations • Build a foundation for long-term profitability

Do I need to have an established business to join?

Not at all! This masterclass works for both new and seasoned designers. Beginners will gain clarity and confidence in building their business from the ground up, while established designers will learn ways to streamline and scale.

How many seats are available?

The first 5 to sign up receive a complimentary one-on-one session with Julianne. The class with only be available for purchase until October 31, 2025.

Will I get tools I can actually use in my business?

Yes! You’ll walk away with real resources - templates, checklists, and workflows - that you can plug directly into your business.

How many lessons are there? What is the format?

There are 9 lessons in total. 5 taught by Julianne and 4 taught by experts in their field. Each lesson is pre-recorded and uploaded to the website portal for you to view at your leisure.

How much time should I set aside?

Each session varies in time. Plan on setting aside about 3 hours total to fully engage and get the most value.

How is the masterclass delivered?

The training is hosted online so you can join from anywhere. You’ll receive the videos, practical tools, and access to recordings so you can revisit the content anytime.

How do I access the class?

The Masterclass will be available starting October 10, 2025 via our website. You will be able to login and watch all lessons at your own pace. If you have any questions on accessing the classes please contact hello@knackpdm.com.

Will my login be custom to me?

Yes, your login will be only yours. You may not share your login or course content with anyone else.

Only Available for a Limited Time — Enrollment is Now Closed.

It's time to grow your interior design business!

Let me be your guide to building a business you truly love! In this multi-lesson, on-demand course, I’ll walk you through exactly how I started Hendrickson Interiors, the systems and processes we rely on every day, and the lessons I wish I’d known if I were starting all over again.

Secure your spot today to access a course packed with proven strategies, practical tools, and insider knowledge designed to help you grow your business with confidence.

Enrollment is currently closed, but you can still express your interest in future sessions.

Inquire About Future Access

Claim your free private mentorship with Julianne!

Bonus for the first 5 participants who enroll by October 31, 2025 : Get a FREE 1:1 strategy session with our lead instructor! This is your chance to ask questions, get tailored advice, and map out your personal path to design success—absolutely free when you secure your spot early.

Request More Info

Special Guest Speakers: Learn Directly From Our Trusted Vendors!

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Ashley Nakayama & Susie Farmer

Knack Marketing

Discover free strategies to grow your business, the essential monthly practices every designer should follow, and even how to unlock new income streams.

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Jenna Payne

Payne Financial

From forming your business foundation to mastering the monthly practices that keep your finances organized and stress-free, Jenna covers it all.

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Chris Restrepo

Penlight Media

Learn pro tips from a seasoned photographer who has spent years capturing interior design projects—and discover how to ensure you retain full rights to your photos.

Abigail Wildeman

Wingnut Social

Get insider strategies from a social media pro who has helped designers grow their brands online—and learn how to turn your projects into posts that attract clients and collaborations.

Let me help you turn your passion into profit!

Gain expert knowledge, practical tools, and the confidence you need to run a thriving business!

Attract and book new clients
Streamline communication with teams and vendors
Implement proven business practices that set you apart

Seats are limited—enroll today and start building the design business you’ve always dreamed of!

Enrollment is now closed.

Missed It? Let’s Chat!

Here's What You'll Get When You Enroll:

Exclusive access to our self-paced, digital content
Video lessons from our very own experts
Sample templates for you to use in your very own business
A 1:1 mentorship session with Julianne if you are one of the first five to purchase!

What others had to say...

"I've been working with Julianne for a short period of time now, and it has been a very beneficial partnership. She's been a great guide in providing insight and direction on building my business with the appropriate tools and resources, while being a go-to source for best practices, recommendations and needs that have developed growth and success within my business.

HARRY MYERS, HLM DESIGNS

About the Instructor

Meet Julianne Hendrickson

Julianne is the founder, owner and principal designer of Hendrickson Interiors. Hendrickson Interiors was born in 2016, after Julianne welcomed her second child into the world. AS a former teacher, Julianne was looking to jump into a career that would offer more work-life balance. What started as a dream is now a full service custom interior design firm serving clients all throughout the Tampa area. Julianne utilizes her skills, knowledge and insight gained the last 8 years to bring a unique point of view and expertise to lead this Masterclass.

What You'll Learn:

Lesson 1

Starting a business - from finances to insurance, computer programs to vendors, we'll talk all things administration!

Lesson 2

We'll tackle getting your first initial inquiries, deciding pricing and fees, consultations and proposals.

Lesson 3

From the initial consultation to closing the project, we'll discuss every step along the way in great detail!

Lesson 4

Let's talk client management and how to enhance the experience! We'll talk about how to best manage clients, organizing project information, timelines, communications and gifting.

Lesson 5

It's time to grow! In this lesson we'll talk about hiring and managing staff - plus how to work with vendors.

Lesson 6

We've brought on our accountant to discuss business entities, bookkeeping, sales tax and more!

Lesson 7

Our photographer joins us to discuss how to get the best photographs on your finished projects and what you should look for in your photography contract.

Lesson 8

From reels to boosting posts, our social media expert will share all the insider tips for Instagram and more.

Lesson 9

We'll conclude with our marketing team who will share how to generate additional revenue, what you can be doing each and every month to increase your exposure, and free processes to take advantage of!

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Frequently asked questions

Masterclass

All sales are final. The information provided in this Masterclass is for educational and informational purposes only. It is not intended as legal, financial, or professional advice. Participation in the course does not guarantee specific business outcomes or earnings. Results may vary based on individual effort, market conditions, and other factors beyond our control. You are responsible for your own business decisions and outcomes. We recommend consulting with qualified professionals (such as attorneys, accountants, or financial advisors) before implementing any strategies shared in this course. Access to the course expires October 10, 2026.